TweetReach, in partnership with mhCarter Consulting and the Hollywood Foreign Press Association, tracked and analyzed all of the tweets during the broadcast of the 69th annual awards show.

We watched for all mentions of Golden Globes during the broadcast and with close to 1 million tweets from almost 300,000 contributors generating over 2.2 billion impressions, the results came in at three times the Twitter volume we saw in 2011.
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We worked with ESPN to track tweets about the 2012 Winter X Games in Aspen, Colorado, held January 26 through January 29, 2012. It was a big event, accumulating 171,373 tweets over the four days of competition!

During last summer's X Games, we tracked 188K tweets from 97K contributors, for an overall reach of 37.7 million. This year's Winter X Games generated 171K tweets from 100K contributors and an overall reach of 37.9 million.
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TweetReach was instrumental in the Capture the Catalog tournament. We were able to set up a Tracker to live-track every team's (there were 11) hashtag throughout the tournament.

This way we were able to make announcements like, "So and so is in the lead with 350,000 impressions."
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...tools like TweetReach are invaluable to businesses' like The Roxy. For Nic, TweetReach is important because it helps him understand our social worth to see if all the effort we were putting in was paying off.

They use TweetReach to measure the number of people their tweets reach, as well as the number and quality of retweets.
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