The TweetReach Story

How far did your tweet travel?

You share something on Twitter. People spread the word. TweetReach tells you who’s talking about it, how many people saw it, and who those people are.

TweetReach makes it easy to measure your Twitter campaigns so you can demonstrate real results. Use TweetReach to analyze tweets about your hashtag, brand name or URL; get in-depth social analytics on reach, exposure, tweets and contributors. If you monitor a brand, track media events, run marketing campaigns, or hold contests and games on Twitter for your company or your clients, TweetReach is a simple way to measure the impact of your efforts.

The beginning

It all began in the spring of 2009 in Austin, Texas over, like many important things in Austin, breakfast tacos. Our founders, Hayes Davis and Jenn Deering Davis, wanted to know how many people were reached by tweets about a topic on Twitter. As they talked to more people, it turned out that others wanted to track Twitter reach, too. So that April, we launched a simple site where anyone could get a snapshot report of recent Twitter activity and TweetReach was born.

Since the beginning, we set out to build products that would enable businesses of all sizes to measure the impact of their social media activity. Our company, Union Metrics (formerly Appozite), builds products that enable marketers and agencies to measure and improve their social media campaigns.

Our flagship service, TweetReach, is now used by thousands of people all over the world every day to analyze the impact of their conversations on Twitter. TweetReach Pro, our comprehensive Twitter analytics package, makes it easy to track tweets about any event, campaign, product, company or topic in real-time. Our customers use TweetReach Pro to track millions of tweets each week about everything from elections and uprisings to product launches and recalls to conferences, celebrities, TV programs and commercials.

TweetReach in action

We love our users. They’re continually finding new ways to use TweetReach social analytics to measure and improve their Twitter results. Here are just a few examples of the great things people are saying about TweetReach and some of the awesome ways it’s being used.

See more of our work

TweetReach 2012 Republican Primary Tracker
A night at the Oscars: What did Twitter think about the 2012 Academy Awards?
Which artists generated the most Twitter buzz at the 2012 Grammy Awards?
Snowmobiles, snowboards and skis: A recap of tweets about Winter X Games 2012
Golden Globes tweets reach 94 million Twitter users
TweetReach case study: Exposed PR’s IKEA Capture the Catalog tournament
Extreme tweets: How ESPN’s X Games social strategy paid off
Ask Obama: The President’s first Twitter Townhall
The final episode of The Oprah Show in tweets, both sad and sarcastic
A recap of SXSWi 2011 in tweets
Twitter goes Hollywood: Tweet analysis of the 83rd Academy Awards
So, who won the Super Bowl ad race?
How Twitter watches TV, or the Golden Globes go gaga over Glee

Contact Us

Give us a call

888-834-8113

Sales Questions?

sales@unionmetrics.com

Press Inquiries

press@unionmetrics.com

Need Support?

Help Desk

support@unionmetrics.com

Stay In Touch

Find Us Offline

161 Natoma Street
San Francisco, CA 94105