Monthly Archives: August 2011
This Week in Social Analytics #13
Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from the week in the world of measurement, analytics and social media. Enjoy! Social Business Intelligence: Positioning a Strategic Lens on Opportunity Dion … Continue reading
Tagged with: analytics, influence, measurement, metrics, roi
This Week in Social Analytics #12
Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy! Data Rich, Optimization Poor Bryan Eisenberg comments on the … Continue reading
Tagged with: analytics, measurement, roi, social media
TakeFive with TweetReach – John Lovett
Welcome back to TakeFive with TweetReach, our ongoing interview series with notable members of the social media analytics and measurement community. This week, we are very excited to welcome John Lovett, Senior Partner and Principal Consultant at Web Analytics Demystified, author … Continue reading
Tagged with: analytics, social media
Detailed hashtag analysis now available in TweetReach Trackers
Good news, everyone! We’re excited to unveil brand new hashtag analysis in your TweetReach Trackers. You can now get detailed stats on the use of individual hashtags. To see these stats, simply click on any hashtag anywhere in your Tracker … Continue reading
This Week in Social Analytics #11
Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy! A Framework for Social Analytics Susan Etlinger at Altimeter … Continue reading
Tagged with: analytics, measurement, metrics, roi, social media
TakeFive with TweetReach – Evan Hamilton
Welcome to TakeFive with TweetReach, where we talk with notable members of the social media marketing, analytics and measurement communities, pulling together insight, commentary and conversation around all things social media and measurement. This week we’re happy to welcome Evan … Continue reading
Tagged with: analytics, measurement, social media
The Week in Social Analytics #10
Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from the week in the world of measurement, analytics and social media. Enjoy! Advertisers Begin to Look Beyond Facebook and Twitter Recent research … Continue reading
Tagged with: analytics, measurement, metrics, social media, twitter
Extreme tweets: How ESPN’s X Games social strategy paid off
We worked with ESPN to measure Twitter’s reaction to this year’s X Games 17, held in Los Angeles, California from July 28-31, 2011. Hundreds of athletes from 17 countries competed in sports like skateboarding, motocross, BMX and rally car racing. … Continue reading