New hashtag and URL analysis in TweetReach Trackers

Starting today, all TweetReach Trackers now have detailed hashtag and URL reporting. This new analysis allows you to quickly see which hashtags and URLs have been tweeted about the most and get detailed stats about each hashtag and URL in your Trackers.

We’ll show you how it works with an example. We’ve been monitoring tweets about TechCrunch Disrupt this week. As you can see here, the new URL and hashtag analysis is right below the big main graph (highlighted in red). On your main Tracker page, we’ll show you the five most popular URLs and hashtags in your Tracker, and you can drill into a summary of all URLs and hashtags, as well as detailed metrics for each individual URL and hashtag. Read on for more details.

Click those All links next to the Top 5 Hashtags and Top 5 URLs to go to an overall summary report (a URL summary report is pictured just below). This summary report includes overall statistics for each URL or hashtag in your Tracker, and is sortable by the number of tweets, retweets, impressions and contributors.

You can also click through to a detail report for each individual hashtag or URL, which includes stats on that URL’s exposure, tweet activity, and contributors. The detail report also includes a list of all tweets that included this URL and the contributors who posted those tweets.

This URL and hashtag reporting is just the next step in helping surface the most important and interesting data in your Trackers. There’s lots more on the way! Do you have any suggestions for new TweetReach features? Please let us know!

If you’re interested in getting these Twitter analytics for your company, client or campaign, Trackers are available through a TweetReach Pro subscription.

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