Author Archives: admin

Detailed hashtag analysis now available in TweetReach Trackers

Good news, everyone! We’re excited to unveil brand new hashtag analysis in your TweetReach Trackers. You can now get detailed stats on the use of individual hashtags. To see these stats, simply click on any hashtag anywhere in your Tracker … Continue reading

Posted in: Features, News
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New Tracker detail pages for hashtags, mentions and URLs

TweetReach Trackers (available through TweetReach Pro) now include detail reports for URLs, hashtags, and mentions. Click on any hashtag, username, or URL anywhere in a Tracker for more information. URLs When you click the magnifying glass icon next to a … Continue reading

Posted in: Features
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New TweetReach Pro features – search and retweets

Exciting news! We just rolled out two awesome new features in TweetReach Pro: in-Tracker search and the ability to sort tweets by retweets. In-Tracker search Now you can search within a Tracker for tweets containing specific words or phrases. This … Continue reading

Posted in: Features
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Twitter goes Hollywood: Tweet analysis of the 83rd Academy Awards

We tracked more than a million tweets during this year’s Oscars telecast (along with partner Mass Relevance). So what did Twitter think of the show? Here’s our analysis of key moments and tweets from the show. Click here to view … Continue reading

Posted in: Trends
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So, who won the Super Bowl ad race?

A 30-second commercial in this year’s Super Bowl – Super Bowl XLV – cost each advertiser approximately $3 million. $3 million is a lot of money to spend for 30 seconds of TV air time; that’s about $100,000 a second. … Continue reading

Posted in: Trends
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Using Twitter to predict Oscar winners, week 2

Last week, we posted the first round of our Oscar predictions. This week, we want to take things a step further with our analysis. First, here are updated results for this week’s tweet numbers. In this post, we’re going to … Continue reading

Posted in: Uncategorized
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What’s your reach:exposure ratio?

No matter the size of your TweetReach report, the report’s reach to exposure ratio (R:E) can tell you a lot about the impact of your tweets. Whether you’ve measured 50 tweets or 50,000 tweets, you can use the ratio of … Continue reading

Posted in: Guides
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How Twitter watches TV, or the Golden Globes go gaga over Glee

On Sunday night, we tracked tweets containing #goldenglobes and it told us a lot about how users watch TV together on Twitter. We thought we’d make it into a nice infographic. Click here to view the full size version.

Posted in: Trends
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Should you run a TweetReach report or set up a Tracker?

We currently offer two TweetReach reporting formats – the individual snapshot report and the Tracker. One of our most frequently asked questions is when it’s appropriate to run an individual report and when it’s best to set up a Tracker. … Continue reading

Posted in: Guides, Help
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TweetReach 2010 holiday support hours

The TweetReach support elves will be around to answer all of your questions during the month of December. However, please allow them a little extra time to return your calls and emails on the following dates, as they might be stuffing … Continue reading

Posted in: News