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Author Archives: Hayes D

Reach isn’t influence. Keep your umbrella handy.

Recently, we read an interesting blog post from Tom Webster about the limits of online influence as he asked for help supporting the people of Christchurch, New Zealand after the terrible earthquake they experienced. (A very worthy cause. Please help him … Continue reading

Posted in: Guides
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Should #SFRiot have been “real” news?

If you don’t live in San Francisco you probably wouldn’t know that things got pretty out of control in parts of the city after the Giants won the World Series. I was at 22nd and Mission standing beside a smoldering … Continue reading

Posted in: Trends

TweetReach Pro accounts now support multiple users

We’re building TweetReach to be the best tool possible for measuring Twitter reach and effectiveness. To do that, we need to make it easy to share your TweetReach reports and analysis with others in your organization. Today we’re pleased to … Continue reading

Posted in: Features, News
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New Language Support and @anywhere

We’ve rolled out two great new changes to TweetReach reports: You can now limit your reports to tweets in a particular language Use Twitter’s new @anywhere hovercards to follow your advocates directly from the report TweetReach reports speak your language … Continue reading

Posted in: Features, News

Understanding Twitter Reach vs. Exposure with TweetReach

TweetReach reports provide a number of metrics to help you measure the success of your Twitter messaging. However, the two most important metrics are reach and exposure. We often get questions about how we calculate these metrics and what they … Continue reading

Posted in: Guides
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