Category Archives: Trends

TweetReach case study: Exposed PR’s IKEA Capture the Catalog tournament

Recently, TweetReach customer Exposed PR, along with C&I Studios, ran a very creative promotion with their client IKEA. We love to highlight interesting – and successful – PR campaigns, so read on for more about this cool promotion. In July, … Continue reading

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New fall TV shows – which ones won’t last?

At TweetReach, we’ve tracked a lot of tweets about television, from special events like the Oscars, the Golden Globes and the Super Bowl, to regular weekly episodes of many of your favorite shows. That’s because we (and our customers) know that Twitter … Continue reading

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Extreme tweets: How ESPN’s X Games social strategy paid off

We worked with ESPN to measure Twitter’s reaction to this year’s X Games 17, held in Los Angeles, California from July 28-31, 2011. Hundreds of athletes from 17 countries competed in sports like skateboarding, motocross, BMX and rally car racing. … Continue reading

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Ask Obama: The President’s first Twitter Townhall

President Obama held his first-ever Twitter Townhall today. For several days, White House staffers have been collecting questions from the public on Twitter. Anyone could contribute a question for the President by just adding the #AskObama hashtag to a tweet. … Continue reading

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The season finale of Game of Thrones in tweets

Here at TweetReach, we’re big fans of the Games of Thrones franchise – the books and the HBO television show. So thought it would be fun to take a look at tweets about last night’s season finale. Here’s a word … Continue reading

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The final episode of The Oprah Show in tweets, both sad and sarcastic

Yesterday, we tracked 253,321 tweets from 160,458 Twitterers about Oprah Winfrey’s final episode of The Oprah Show. The tweets have been pouring in all week. We, along with Resource Interactive, have monitored more than 600,000 tweets about Oprah and her … Continue reading

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Tweeting goodbye to Michael Scott on The Office

Yesterday marked Steve Carell’s last episode portraying Michael Scott on The Office. Preliminary Nielsen ratings show last night’s episode of The Office earned a 4.1 rating and garnered more than 8 million viewers, making it one of the most-watched episodes … Continue reading

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Already missing Steve Carell: Tracking tweets about The Office

With Steve Carell’s final episode of The Office coming up later this week, we’ve been tracking tweets about the show to see what people are saying about Carell’s departure and the show’s future. (In case you haven’t noticed, we really … Continue reading

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Comparing social media tools: Monitoring, workflow and measurement solutions

Liza Sperling recently wrote a great guest post on oneforty where she compared various social media tools. She included a useful breakdown to help marketers, community managers and others interested in social media understand when they need what kind of … Continue reading

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A recap of SXSWi 2011 in tweets

The TweetReach team attended the South by Southwest Interactive conference in Austin, Texas this week. SXSWi is a great big gathering of all kinds of interactive professionals – from social media folks to software developers and startup founders, to designers, … Continue reading

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