Category Archives: Trends

Twitter goes Hollywood: Tweet analysis of the 83rd Academy Awards

We tracked more than a million tweets during this year’s Oscars telecast (along with partner Mass Relevance). So what did Twitter think of the show? Here’s our analysis of key moments and tweets from the show. Click here to view … Continue reading

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So, did Twitter correctly predict this year’s Oscar winners?

Last week, we used a chunk of tweets about the Academy Awards to attempt to predict who would win the Oscars. Our main assumption was that the actors and film that generated the largest reach would be the ones to … Continue reading

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The King’s Tweets: Twitter predicts a big night for The King’s Speech at Oscars

We’ve been tracking tweets about the Academy Awards for about a month. In that time, 213 thousand people have tweeted more than 417,000 times about the Oscars, reaching 59 million unique Twitter accounts and generating more than a billion impressions. … Continue reading

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Our full analysis of tweets about Super Bowl XLV advertising

During this year’s Super Bowl, we monitored Twitter conversation about the 26 major brands advertising during the game. From those tweets we compiled an in-depth report on Super Bowl XLV advertising. Below is a summary of that report. The full … Continue reading

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Chrysler Imported from Detroit ad wins Super Bowl XLV

As always, this year’s Super Bowl ads generated lots of conversation. We posted an analysis of overall Super Bowl ad winners based on tweets, but we wanted to have a more in-depth discussion here about some of the individual ads. … Continue reading

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So, who won the Super Bowl ad race?

A 30-second commercial in this year’s Super Bowl – Super Bowl XLV – cost each advertiser approximately $3 million. $3 million is a lot of money to spend for 30 seconds of TV air time; that’s about $100,000 a second. … Continue reading

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Using tweets to predict Oscar winners, week 1

The nominees for the 83rd Academy Awards were announced earlier this week. The winners will be chosen on February 27. In the meantime, we thought it would be interesting to use TweetReach data to predict who might win. There are … Continue reading

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How Twitter watches TV, or the Golden Globes go gaga over Glee

On Sunday night, we tracked tweets containing #goldenglobes and it told us a lot about how users watch TV together on Twitter. We thought we’d make it into a nice infographic. Click here to view the full size version.

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So, did Apple and Verizon overshadow CES? Oh yes.

For months – even years – people have been speculating about when the iPhone would be available on Verizon. Today, we finally learned that the Verizon iPhone will officially go on sale in February. We’ve been tracking tweets about the … Continue reading

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Tech blogs rule CES. Tech brands don’t.

Last week, we tracked tweets about CES, the Consumer Electronics Show, which ran from January 6 – January 9 in Las Vegas, Nevada. More than 140,000 people from around the world attended this enormous technology and electronics event. And when … Continue reading

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