Home Products Plans & Pricing Help Blog About

Tag Archives: metrics

This Week in Social Analytics #16

Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy! “Demystifying” the Formula for Social Media ROI (Spoiler: There … Continue reading

Posted in: Week in Social Media
Tagged with: , , , ,

This Week in Social Analytics #15

Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from the week in the world of measurement, analytics and social media. Enjoy! You just shared a link. How long will people pay … Continue reading

Posted in: Week in Social Media
Tagged with: , , , ,

This Week in Social Analytics #14

Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy! What’s the R.O.I.? A Framework for Social Analytics Brian … Continue reading

Posted in: Week in Social Media
Tagged with: , , , ,

TakeFive with TweetReach – Adam Price

Posted in: TakeFive
Tagged with: , , , ,

This Week in Social Analytics #13

Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from the week in the world of measurement, analytics and social media. Enjoy! Social Business Intelligence: Positioning a Strategic Lens on Opportunity Dion … Continue reading

Posted in: Week in Social Media
Tagged with: , , , ,

This Week in Social Analytics #11

Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy! A Framework for Social Analytics Susan Etlinger at Altimeter … Continue reading

Posted in: Week in Social Media
Tagged with: , , , ,

The Week in Social Analytics #10

Hello again from This Week in Social Analytics, our ongoing summary of some of our favorite posts from the week in the world of measurement, analytics and social media. Enjoy! Advertisers Begin to Look Beyond Facebook and Twitter Recent research … Continue reading

Posted in: Week in Social Media
Tagged with: , , , ,

TakeFive with TweetReach – Holly Homer

13 Continue reading

Posted in: TakeFive
Tagged with: , , , , , ,

What is reach and why does it matter?

We often get asked about reach. How is reach calculated? Why reach? How can you really know how many people were reached? These are great questions and a big part of our business – we even named our product after … Continue reading

Posted in: Guides
Tagged with: , ,

Understanding Twitter Reach vs. Exposure with TweetReach

TweetReach reports provide a number of metrics to help you measure the success of your Twitter messaging. However, the two most important metrics are reach and exposure. We often get questions about how we calculate these metrics and what they … Continue reading

Posted in: Guides
Tagged with: , , ,