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Tag Archives: reach

TakeFive with TweetReach – Laura Beck

Welcome back to TakeFive with TweetReach, our ongoing interview series with notable members of the social media analytics and measurement community. This week we’re delighted to welcome Laura Beck, Founder of stripedshirt.com and a 20-year PR professional, where she has … Continue reading

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What is reach and why does it matter?

We often get asked about reach. How is reach calculated? Why reach? How can you really know how many people were reached? These are great questions and a big part of our business – we even named our product after … Continue reading

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Reach isn’t influence. Keep your umbrella handy.

Recently, we read an interesting blog post from Tom Webster about the limits of online influence as he asked for help supporting the people of Christchurch, New Zealand after the terrible earthquake they experienced. (A very worthy cause. Please help him … Continue reading

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What’s your reach:exposure ratio?

No matter the size of your TweetReach report, the report’s reach to exposure ratio (R:E) can tell you a lot about the impact of your tweets. Whether you’ve measured 50 tweets or 50,000 tweets, you can use the ratio of … Continue reading

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Understanding Twitter Reach vs. Exposure with TweetReach

TweetReach reports provide a number of metrics to help you measure the success of your Twitter messaging. However, the two most important metrics are reach and exposure. We often get questions about how we calculate these metrics and what they … Continue reading

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