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Our full analysis of tweets about Super Bowl XLV advertising

Posted on February 17, 2011 by Jenn D

During this year’s Super Bowl, we monitored Twitter conversation about the 26 major brands advertising during the game. From those tweets we compiled an in-depth report on Super Bowl XLV advertising. Below is a summary of that report. The full … Continue reading →

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Chrysler Imported from Detroit ad wins Super Bowl XLV

Posted on February 8, 2011 by Jenn D

As always, this year’s Super Bowl ads generated lots of conversation. We posted an analysis of overall Super Bowl ad winners based on tweets, but we wanted to have a more in-depth discussion here about some of the individual ads. … Continue reading →

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So, who won the Super Bowl ad race?

Posted on February 7, 2011 by admin

A 30-second commercial in this year’s Super Bowl – Super Bowl XLV – cost each advertiser approximately $3 million. $3 million is a lot of money to spend for 30 seconds of TV air time; that’s about $100,000 a second. … Continue reading →

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