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Know your impact

TweetReach is a social analytics tool that provides detailed metrics on the impact of your Twitter conversations. It’s a dead simple way to measure how many accounts received your tweets, how far your message has traveled, and who is influencing the conversation about your brand or product.

If you're analyzing the reach of a brand, a marketing campaign, or an event on Twitter, then TweetReach is for you. Thousands of social marketers, event producers, and agencies use TweetReach to measure the response, engagement and effectiveness of their campaigns.

How to access TweetReach

TweetReach makes it easy for anyone to start analyzing the reach of social media conversations.

  • TweetReach Pro Subscription

    Comprehensive monitoring and analytics for pros

    Track topics in real time, perform in-depth analysis and discover your influencers with a simple monthly subscription. Starts at $84 per month.

    Learn more »

  • Free TweetReach Account

    Entry level analytics without ongoing monitoring

    Generate snapshot reports of recent Twitter activity and save them to your My Reports archive. Access, print and export your reports any time.

    Learn more »
  TweetReach Pro Free Account No Account
Quick Snapshot Reports Unlimited Unlimited Unlimited
Full Snapshot Reports 10-100 per month $20 each $20 each
TweetReach Trackers 1-20 Feature is not available Feature is not available
Report archive Feature is available Feature is available Feature is not available
Data export Feature is available Feature is available Feature is not available
API access Feature is available Feature is available Feature is not available
Organization portal Feature is available Feature is not available Feature is not available
Multi-user access Feature is available Feature is not available Feature is not available
Premium support Feature is available Feature is not available Feature is not available

TweetReach reporting and analytics features

TweetReach offers two types of reporting to cover all your needs.

TweetReach Trackers

Smaller_tracker

Monitor and analyze unlimited tweets in real time. Get comprehensive metrics on all facets of your campaigns. Only available with TweetReach Pro.

Snapshot Reports

Smaller_report

Analyze recent tweets related to a search term with a one-time snapshot report. Quick Snapshots analyze up to 50 tweets, Full Snapshots up to 1500.

  TweetReach Tracker Full Snapshot Quick Snapshot
Available to Pro Subscribers Only Anyone Anyone
Tweets analyzed Unlimited1 Up to 1500 Up to 50
Data source Twitter Stream Twitter Search Twitter Search
Available data2,3 Real-Time Last 5-7 days Last 5-7 days
Basic Reporting
Reach Feature is available Feature is available Feature is available
Exposure Feature is available Feature is available Feature is available
Contributor list Feature is available Feature is available Feature is available
Tweet list Feature is available Feature is available Feature is available
Tweet type breakdown Feature is available Feature is available Feature is available
PDF Feature is available Feature is available Feature is available
CSV data export Feature is available Feature is available Feature is available
API access Feature is available Feature is not available Feature is not available
Comprehensive Analysis
Searchable tweet archive Feature is available Feature is not available Feature is not available
Real-time monitoring Feature is available Feature is not available Feature is not available
Trend data and charts Feature is available Feature is not available Feature is not available
Time period segmentation Feature is available Feature is not available Feature is not available
Tweet and retweet details Feature is available Feature is not available Feature is not available
Contributor details Feature is available Feature is not available Feature is not available
Contributor influence Feature is available Feature is not available Feature is not available
Hashtag analysis Feature is available Feature is not available Feature is not available
URL analysis Feature is available Feature is not available Feature is not available

1 Some soft limits apply to Trackers for extremely high volume queries. Please contact support@unionmetrics.com if you have questions about Tweet volumes.

2 Snapshot reports can provide data about tweets from the past 5-7 days. Snapshot Reports rely on the Twitter Search API and cannot retrieve data from any earlier periods.

3 Trackers rely on the Twitter Streaming API and begin collecting tweets in real time as soon as they are activated. They cannot access historical data from before they were activated. However, once activated, they can track an unlimited number of tweets for unlimited time.

How TweetReach works

Simply enter a screen name, URL, hashtag or phrase, and TweetReach analyzes thousands of data points from Twitter to deliver detailed metrics on the reach and exposure for those tweets.

TweetReach does more than just count tweets. Reach is the total number of unique Twitter users who received tweets about the search term. Exposure is the total number of times tweets about the search term were received by users. We call each receipt of a tweet an impression. See below for how TweetReach does these calculations.

How TweetReach calculates reach vs. exposure