Tweeting the Super Bowl
In-depth analysis of Twitter conversations about Super Bowl XLV advertising
This 62 page report is based on 374,987 tweets about 26 brands and 47 advertisements collected during Super Bowl XLV on February 6, 2011. It includes brand by brand comparisons, metrics such as tweet volume, impressions and share of voice, as well as in-depth discussion of successful advertising strategies.
Author: Jenn Deering Davis, Ph.D.