Analyze your Twitter Reach with TweetReach
How TweetReach Works
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You enter a search for a screen name, URL, hashtag or phrase
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TweetReach quickly analyzes thousands of data points from Twitter about tweets matching your search
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TweetReach generates a report with key metrics like reach and exposure
TweetReach gives you detailed reach analysis for any search term on how tweets about that term have spread on Twitter — all in one simple report. See how many different users received tweets about your topic. Know your impact. Discover your advocates.
Who is TweetReach for?
"TweetReach is an essential part of any digital influence program."
If you're analyzing the reach of a brand, a marketing campaign, or contest on Twitter, then TweetReach is for you. PR and marketing professionals use TweetReach reports to present measurable Twitter results to clients. We all know effectiveness on Twitter isn't just how many followers you have. You need to analyze engagement.
How much do reports cost?
TweetReach offers three different reporting options:
| Free Report | Free | Run a report on any term any time and see stats for the most recent 50 tweets. No signup. No commitment. |
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| Single Full Report | $20 | Run a one-time report for a single search term for all available tweets (up to 1500 in the last 5-7 days). You can purchase this on the results page after running a free report. |
| TweetReach Pro | Starts at $84/mo | Subscribe to a TweetReach Pro plan to run multiple reports per month and save up to 55% off the single full report price. |
What metrics does a TweetReach report provide?
Metrics provided by a TweetReach report
Understanding reach vs. exposure
Reach is the total number of unique Twitter users that received tweets about the search term. Exposure is the total number of times tweets about the search term were received by users. We call each receipt of a tweet an impression. See below for how TweetReach does these calculations.
How TweetReach calculates reach and exposure
How to analyze reach and exposure
Reach provides an understanding of the overall impact of your message or campaign. A high reach indicates that a broad base of different users found your message interesting and spread it to their followers. It often means that multiple unrelated people found out about your campaign from sources outside of Twitter. Conversely, a lower reach means that your message is likely only being shared among a smaller group of people who may be more interrelated (e.g. people in the same geographic area).
A high reach will often be combined with a high exposure. Be careful if you notice your campaign has a low reach and a high exposure, that is an indicator that you may have a core of users that are trying to spread your message by tweeting repeatedly but that your campaign is failing to take off beyond those users' followers. A high exposure among a small group of people may mean they feel "bombarded" by your message. You may want to alter your message or seek out other ways to get more Twitter users involved to avoid over-saturating a small group.
