Welcome back to This Week in Social Analytics, our ongoing summary of some of our favorite posts from the past week in the world of measurement, analytics and social media. Enjoy!
“Demystifying” the Formula for Social Media ROI (Spoiler: There Isn’t One)
Our good friend Tim Wilson at Resource Interactive takes on the topic of social media ROI by looking at John Lovett’s recent book Social Media Metrics Secrets and Eric Peterson’s recent post about The Myth of the “Data-Driven Business” and concludes that “there is no silver bullet for calculating social media ROI”.
How to Use Social Media to Predict Marketing Trends
David Amerland writes about how social media conversation and reaction can be and is being used to predict everything from media event outcomes to political revolutions and stock market performance. Marketers can use many of the same analytics tools to not only measure success, but to fine-tune campaigns, leverage sentiment, predict trends, and better position their offerings.
Nielsen’s Social Media Report Q3-11
Nielsen’s new State of the Media: The Social Media Report looks at trends and consumption patterns across social media platforms in the U.S. and other major markets and provides insights on exactly how social media inﬂuences online and offlilne consumer behavior.
Infographic: The ROI of Social Media
The folks at MDG Advertising put together this infographic that aims to clear up the confusion in measuring ROI of social media efforts by outlining the objectives, benefits and factors that affect the success of social media marketing.
Conversions: Whose Job Is It Anyway?
Bryan Eisenberg asks: Who owns conversions in your organization? With many companies’ online marketing efforts, there are many people responsible for driving traffic but virtually no one responsible for converting that traffic into revenue. As social media channels further fragment online traffic, companies must not ignore conversions.