Author Archives: Jenn D

TweetReach case study: Exposed PR’s IKEA Capture the Catalog tournament

Recently, TweetReach customer Exposed PR, along with C&I Studios, ran a very creative promotion with their client IKEA. We love to highlight interesting – and successful – PR campaigns, so read on for more about this cool promotion. In July, … Continue reading

Posted in: Trends
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New fall TV shows – which ones won’t last?

At TweetReach, we’ve tracked a lot of tweets about television, from special events like the Oscars, the Golden Globes and the Super Bowl, to regular weekly episodes of many of your favorite shows. That’s because we (and our customers) know that Twitter … Continue reading

Posted in: Trends
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Announcing free TweetReach accounts!

Big news! We’re throwing open our doors at TweetReach and now everyone can sign up for a free TweetReach account. Interested? Skip the rest of this blog post and sign up here. Or read on for more about what’s included … Continue reading

Posted in: News
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New hashtag and URL analysis in TweetReach Trackers

Starting today, all TweetReach Trackers now have detailed hashtag and URL reporting. This new analysis allows you to quickly see which hashtags and URLs have been tweeted about the most and get detailed stats about each hashtag and URL in … Continue reading

Posted in: Features, News
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TakeFive with TweetReach – John Lovett

Welcome back to TakeFive with TweetReach, our ongoing interview series with notable members of the social media analytics and measurement community. This week, we are very excited to welcome John Lovett, Senior Partner and Principal Consultant at Web Analytics Demystified, author … Continue reading

Posted in: TakeFive
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Extreme tweets: How ESPN’s X Games social strategy paid off

We worked with ESPN to measure Twitter’s reaction to this year’s X Games 17, held in Los Angeles, California from July 28-31, 2011. Hundreds of athletes from 17 countries competed in sports like skateboarding, motocross, BMX and rally car racing. … Continue reading

Posted in: Trends
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Confused about Twitter search? You’re not alone.

There’s one question our support team gets asked more often than anything else – how far back can TweetReach reports go? And it’s no wonder we get this question all the time; it can be pretty damn confusing. How long … Continue reading

Posted in: Guides, Help
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What is reach and why does it matter?

We often get asked about reach. How is reach calculated? Why reach? How can you really know how many people were reached? These are great questions and a big part of our business – we even named our product after … Continue reading

Posted in: Guides
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Ask Obama: The President’s first Twitter Townhall

President Obama held his first-ever Twitter Townhall today. For several days, White House staffers have been collecting questions from the public on Twitter. Anyone could contribute a question for the President by just adding the #AskObama hashtag to a tweet. … Continue reading

Posted in: Trends
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The season finale of Game of Thrones in tweets

Here at TweetReach, we’re big fans of the Games of Thrones franchise – the books and the HBO television show. So thought it would be fun to take a look at tweets about last night’s season finale. Here’s a word … Continue reading

Posted in: Trends
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