- Analyze your owned Twitter media with real-time updates
- Measure true reach and impressions, likes, clicks, video views
- Understand how much of your potential audience you’re actually reaching
- Find out which Tweets are driving engagement
- Understand what it takes to create a better content strategy
- Grow your brand’s social presence with larger reach
Thousands of brands and agencies worldwide rely on Union Metrics social analytics
“Social media demands that brands constantly evaluate how their content strategy is performing. Using the real-time data provided by Union Metrics, we can measure and improve the outcome of campaigns to increase their impact.”
Lora Schaeffer, VP of Social at Resource/Ammirati
Detailed analysis for all your owned media
Owned media is at the core of every effective social strategy. Our analytics help you get the most out of the content you publish.
- Get detailed reporting on all of your Tweets, paid and organic
- Monitor engagement with your Tweets in real time
- Understand the big picture with hashtag and keyword monitoring
The value of actual reach
How much of your potential audience are you actually reaching? Learn how effective your Tweets are with Union Metrics.
- Finally measure true reach for your Tweets
- Calculate your actual-to-potential impressions ratio
- Get insights on how you can expand your footprint
Create content that resonates
Use our Twitter engagement analysis to determine what works and what doesn’t so you know how to create content that reaches your target audience.
- Identify your top and worst performing Tweets
- Find the best time to post to be sure your Tweets are seen
- Get insights into what content drives the most engagement