Finally! Actual reach and impressions for all your Tweets

Want to better reach your target audience on Twitter? With brand new Twitter engagement analytics from Union Metrics, you can finally measure exactly how your Tweets perform and get insights on how to create better content with a wider reach. For the first time anywhere, get actual reach for your Tweets, along with the industry’s first real-time Twitter engagement metrics.

  • Analyze your owned Twitter media with real-time updates
  • Measure true reach and impressions, likes, clicks, video views
  • Understand how much of your potential audience you’re actually reaching
  • Find out which Tweets are driving engagement
  • Understand what it takes to create a better content strategy
  • Grow your brand’s social presence with larger reach

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Thousands of brands and agencies worldwide rely on Union Metrics social analytics

“Social media demands that brands constantly evaluate how their content strategy is performing. Using the real-time data provided by Union Metrics, we can measure and improve the outcome of campaigns to increase their impact.”
Lora Schaeffer, VP of Social at Resource/Ammirati

Detailed analysis for all your owned media

Owned media is at the core of every effective social strategy. Our analytics help you get the most out of the content you publish.

  • Get detailed reporting on all of your Tweets, paid and organic
  • Monitor engagement with your Tweets in real time
  • Understand the big picture with hashtag and keyword monitoring

The value of actual reach

How much of your potential audience are you actually reaching? Learn how effective your Tweets are with Union Metrics.

  • Finally measure true reach for your Tweets
  • Calculate your actual-to-potential impressions ratio
  • Get insights on how you can expand your footprint

Create content that resonates

Use our Twitter engagement analysis to determine what works and what doesn’t so you know how to create content that reaches your target audience.

  • Identify your top and worst performing Tweets
  • Find the best time to post to be sure your Tweets are seen
  • Get insights into what content drives the most engagement

See our Twitter analytics with YOUR data

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